TV Advert Analysis

This advert is to show what Magnums are and what different types you can get, the target audience is anyone that can eat chocolate ice cream, as all ages eat it, also its not really designed for one gender. The advert is a stand alone video as all there is to show is what the Magnums are and people eating them to draw people into it. The style of the video is serious as a couple is getting married and after they wed they share a Magnum. It doesn't really use AIDA however it does attract attention as the couple sharing the Magnum are 2 women who just got married and shared a kiss, this attracts attention as you don't really see homosexual relationships portrayed in the same way heterosexual ones are, but it sort of shows interest as the product its advertising isn't shown until right at the end and so people will be watching it wondering what the product will be, it shows desire by showing beautiful people in perfect makeup and glamorous clothing eating a magnum and so it makes the audience like them as they are acting natural as some people eat ice cream at any occasion and some people might watch it and then want a Magnum, or might watch it and wonder what its advertising, it also shows action as it makes people want to buy a Magnum as they are seeing people eat them and enjoying it, also it could make people want to get married as it shows a newly wed couple. Also it makes it so anyone watching it no matter who they are or where they're from knows that they can eat Magnums with anyone they want, as the slogan is "#pleasureisdiverse".

Mise-en-scene/Iconography –

At 0:33 into the advert it shows one of the brides walking down the aisle with her father, around them there are a lot of other people, everyone is dressed in bright colours which means that it is a happy occasion.

Lighting –

Throughout the whole advert the lighting is really bright to connote that it’s happy and has a light atmosphere, and to represent that it’s a sort of dreamy occasion.

Camera shot, movement, angle and composition –

At the start of the advert it has a close up of one of the wives putting makeup on, and then a full body shot of her in a wedding dress, this is to show that she is getting married. The angle at 0:08 is a low angle to make her look more powerful in her dress. At 0:31 the camera is purposely placed so that a pillar on the left hand side is blocking the view of the bride standing at the top of the aisle, this is so the audience doesn’t see her until 0:34.

Editing

The editing in the advert is done so the audience knows the first woman is getting married but they don’t know who she’s getting married to until 0:34. Also the editing is done so the video plays through slowly with no shots played in quick secession, this is to show that the occasion is relaxing and happy.

Sound effects/music

In the background of the advert there is light music playing, with the lyrics saying “is this love, that I’m feeling” which I feel shows that people feel as though homosexual relationships are fazes that they grow out of.

Sfx

There aren’t any special effects in the video as they are just showing 2 women getting married and eating a Magnum.

TV Advert Evaluation

The brief was to make an advert, as a group we chose Simple because it seemed like the easiest to do as opposed to Magnums which was the product I chose, (we also didn't choose Magnums because we would then have to buy the ice cream and it would melt), the current target audience for Simple is adult women, and we thought that it would be easiest to keep the current audience the same as no one else really uses it (men don't really wear makeup and so they wouldn't need it and kids don't start to wear it until they're older).

I collected the feedback by creating a questionnaire and writing down the answers that people gave me, most people told me that they liked the overall video, however some of the shots could've been better as some weren't in line with the previous shot. I feel like it managed to get the main message across for the target audience as we specified exactly what it was and what it is used for, I think that the advert will have an appropriate impact on them as there isn't anything in it to cause a negative impact.

For the mise-en-scene the camera was placed in a position so that the sink could be seen clearly as well as the mirror, we edited well so that the shots lined up correctly, however one of the shots is slightly off compared to the previous shot, and the sounds was good as we had a voice over which was clear and easy to understand, and also we added other sounds to make the video look better (for example, we didn't have the water sound at the start but then we realised it didn't look right and so we added it). I think that the end video sells the product well and throughout the video it is clear on what we are selling and what it is used for.

The effectiveness of the persuasion techniques were that we stated that the simple wipes have no harsh chemicals etc and so people will be more likely to buy it if they know that it won't damage their skin, also we made it look like it was really easy to remove the makeup using them and so people will be persuaded to buy them to find out if it really is that easy. The message we were trying to sell was that Simple is used to remove makeup and that it is safe to use on your skin as there isn't anything in it which is dangerous to you, we mainly just stated in the video that it doesn't have any harsh chemicals, colours etc so people listening can clearly hear it, rather than it being written down on screen where people can miss it. Overall I think that our video fitted the purpose well and that it looked quite professional, also it does comply with advertising regulations as we didnt have any harsh language or violence, also we didn't have anyone under the age of 18 in the video.

The final product we made was quite similar to what we had originally planned, and we didn't really make any changes to the video that wasn't in the pre-production. I think that our overall video that we made was quite good and looked professional, if I were to do it again I would make sure that all of the clips fitted together smoothly in the editing, I think I did well in the acting side of the video, however I did keep messing up the shots (by laughing or getting water in my eyes), however we did get all the filming done in one lesson, so it wasn't like I made the production take too long.

TV Advert Rebranding

TV Adverts Feedback

Pre-production Paperwork - TV Advert

Pre-Production Process

The Pre-Production Process

The pre-production process is very important in the making of a moving image text. Without effective pre-production planning there would be little organisation of personnel, equipment or no creative direction for the media text being made. The pre-production process begins with various creative processes including script writing, creating story boards and shot lists – essentially the conceptualisation of the media text. Once the creative planning has been completed there would be numerous legal and logistically issues that would need to be dealt with including equipment hire, props, costume and location organisation as well as legal paperwork including releases for locations and talent as well as thoroughly risk assessing the production process. Only once the pre-production process is complete can the production move forward.

Types of Moving Image Productions

There are various types of moving image productions and each one requires a different method of distribution. Mainstream movies are typically made and distributed by production companies through cinema release and then DVD/Blu-Ray release. As films become older they see further distribution through Sky TV film channels or later, free-to-air TV channels. Independent films follow a different path for distribution as the producer for an independent film may not have a distribution deal. It would then be up to that individual to promote their film through the internet, social media and film festivals to try and secure some kind of distribution. If successful this may well mean a ‘straight to DVD’ release or if they are lucky enough, a limited cinema release to gauge public interest. Clerks (1993) directed and produced by Kevin Smith, is a good example of an independent film which made its way to cinema release. After securing a screening at a local film festival in New York, a local film consultant was able to secure the film a screening at Sundance Film Festival based on what he saw. From here, Miramax picked up the distribution rights to the film and it has gone on to be cited as one of the best indie films of the 1990’s.

Social Media and video streaming websites such as YouTube, Vimeo and DailyMotion have become a popular method of distributing independent film making, animations and short story productions. It is cheap and easy to upload, publicise and distribute moving image productions and it has also become a popular method of distribution for music videos with Vevo dominating music video distribution on YouTube. Online film and TV distribution is also starting to compare with mainstream TV services such as Sky, FreeSat and Freeview. For a minimal cost per month, viewers have access to a range of films and TV shows through online streaming services such as Netflix, Amazon Prime and Apple TV. Many of these providers are also producing and distributing their own TV shows as well, competing with Sky for pay monthly customers.
Mainstream TV is still the most common distribution method for TV drama, sitcoms, soap operas and documentaries. Different TV channels will choose what they distribute based on their audiences and we do see a significant difference in the type of programs on BBC1 and ITV1 compared to BBC2 and Channel 4. BBC1 and ITV1 tend to be much more mainstream and will show the soap operas and mainstream sitcoms, whereas BBC2 and C4 will show more diverse programmes. Naked Attraction for example, a dating game show where people make choices about possible spouses based on their naked bodies is distributed by Channel 4 and ITV tend to distribute the more obscure reality TV shows such as Bridezillas and Cupcake Wars on their online/free-to-air channel ITVBe rather than their primary channel. Many TV network channels have developed off-shoots of their primary channel for catch-up purposes (BBC+1 / ITV+1) and many have introduced sister-channels for a larger and more diverse range of programming. The BBC network for example has BBC One, Two, Three, Four, News, Parliament, Alba etc. All to meet their ever growing and diverse audiences. Many channels have followed suit and the lists are ever growing.

Assignment 1 Feedback Sheet