TV Advert Evaluation

The brief was to make an advert, as a group we chose Simple because it seemed like the easiest to do as opposed to Magnums which was the product I chose, (we also didn't choose Magnums because we would then have to buy the ice cream and it would melt), the current target audience for Simple is adult women, and we thought that it would be easiest to keep the current audience the same as no one else really uses it (men don't really wear makeup and so they wouldn't need it and kids don't start to wear it until they're older).

I collected the feedback by creating a questionnaire and writing down the answers that people gave me, most people told me that they liked the overall video, however some of the shots could've been better as some weren't in line with the previous shot. I feel like it managed to get the main message across for the target audience as we specified exactly what it was and what it is used for, I think that the advert will have an appropriate impact on them as there isn't anything in it to cause a negative impact.

For the mise-en-scene the camera was placed in a position so that the sink could be seen clearly as well as the mirror, we edited well so that the shots lined up correctly, however one of the shots is slightly off compared to the previous shot, and the sounds was good as we had a voice over which was clear and easy to understand, and also we added other sounds to make the video look better (for example, we didn't have the water sound at the start but then we realised it didn't look right and so we added it). I think that the end video sells the product well and throughout the video it is clear on what we are selling and what it is used for.

The effectiveness of the persuasion techniques were that we stated that the simple wipes have no harsh chemicals etc and so people will be more likely to buy it if they know that it won't damage their skin, also we made it look like it was really easy to remove the makeup using them and so people will be persuaded to buy them to find out if it really is that easy. The message we were trying to sell was that Simple is used to remove makeup and that it is safe to use on your skin as there isn't anything in it which is dangerous to you, we mainly just stated in the video that it doesn't have any harsh chemicals, colours etc so people listening can clearly hear it, rather than it being written down on screen where people can miss it. Overall I think that our video fitted the purpose well and that it looked quite professional, also it does comply with advertising regulations as we didnt have any harsh language or violence, also we didn't have anyone under the age of 18 in the video.

The final product we made was quite similar to what we had originally planned, and we didn't really make any changes to the video that wasn't in the pre-production. I think that our overall video that we made was quite good and looked professional, if I were to do it again I would make sure that all of the clips fitted together smoothly in the editing, I think I did well in the acting side of the video, however I did keep messing up the shots (by laughing or getting water in my eyes), however we did get all the filming done in one lesson, so it wasn't like I made the production take too long.