Codes, Conventions and Current Practice
An example of libel is when Rebel Wilson brought an action against Bauer Media. Bauer Media had referred Rebel Wilson as a “serial liar who had fabricated almost every aspect of her back story, from her name, to her age, to her childhood and upbringing, in order to make it in Hollywood”. The Hon. Justice John Dixon has awarded Rebel Wilson a total of $4,567,472 in damages against Bauer Media Pty Ltd and Bauer Media Australia Pty Ltd for defamatory articles published by Bauer Media about Ms Wilson.Another example is the firing of Shirley Sherrod. Sherrod was fired in 2010 by the U.S. Department of Agriculture after Breitbart accused her of discriminating against a white farmer. Breitbart posted a video that he had received from an anonymous source that showed Sherrod speaking at an NAACP civil rights dinner. In the video it showed her talking about the hesitation she felt decades earlier when a white farmer came to her asking for help while she was working for a cooperative that intended to aid black farmers who were losing their land at a fast rate. However, what the video had shown wasn’t all of what Sherrod had stated, and it made it look like she didn’t help the farmer as much as she could’ve done. USDA officials fired Sherrod immediately after Breitbart published the video.
"On July 19, 2010, Shirley Sherrod was fired from her appointed position as Georgia State Director of Rural Development for the United States Department of Agriculture.[1][2] Her firing was an administration reaction to media reports on video excerpts from her address to an event of the National Association for the Advancement of Colored People in March 2010 and commentary posted by conservative blogger Andrew Breitbart on his website.[3] Based on these excerpts, the NAACP condemned Sherrod's remarks as racist and US government officials called on the official to resign. However, review of her full speech showed that the excerpts had been selectively edited, and that her remarks – understood in context – were about the importance of overcoming personal prejudices. The NAACP and White House officials then apologized for their earlier criticisms, and United States Secretary of Agriculture Tom Vilsack apologized for the firing and offered Sherrod a new position".The current legislation relating to race relations, disability and discrimination is The Equality Act.
The Equality act is an Act of Parliament of the United Kingdom and has the same goals as the four major EU Equal Treatment Directives. The Act requires equal treatment in access to employment, regardless of the age, disability, gender reassignment, marriage and civil partnership, race, religion or belief, sex and sexual orientation. There are also protections for pregnant women. Different issues with representing race/gender/religion in films is that it tends to be stereotypical and some actors might get offered roles that they don’t relate to e.g. a middle eastern man being offered roles of radical terrorists. Also, there isn’t as many representations as there are actual people in the U.K (there isn’t many representations of black people compared to the amount of black people in the U.K).
Ofcom (The Office of Communications) is the UK government-approved regulatory for the broadcasting, telecommunications and postal industries of the United Kingdom. This relates to the unit because we need to know as filmmakers what is or isn’t allowed in our videos, this is because something we put in our video might not be suitable for our audience, or might offend some people.
Ethical issues: representation, e.g race, gender, religion
As media students we need to consider representation of people/places/events because we might accidentally offend someone - for example if we choose a location that has graffiti of a derogatory word in the background then that might offend someone of that race, also we need to consider representation because we want to attract the correct audiences and people wouldn't want to watch something that offends them. In corporate videos it is good practice to include a range of people from your target audience to show that the product is suitable for them. This also works the other way, for example, if you don't show someone from a certain race, gender, age group, etc. then people may wonder why they can't use the product or service. If it is a video for a company and all of the people in it are white then the company may come across as not being equal opportunity employers and this may harm their image or brand.
Current practice relating to: equipment; formats; techniques
In order to make a corporate or promotional video you need a lot of different equipment, for example, you’ll need cameras - which will be used to film the scenes, tripods - this is so that the footage is steady and usable, good microphones to pick up the dialogue, the reason you need to have a good microphone is because the video won't sound good if you use a bad microphone also it might pick up too much background noise and so you wouldn't be able to hear the person talking in the video. You’ll also need to have a storage device as you will be getting a lot of different footage, and light reflectors in order to have good lighting on the person's face. If you want to be taken seriously and you want people to invest in you either with money, time or support, you should make your video look as professional as possible - this achieved by using good sound equipment, stable camera shots, as well as multiple shots at different angles. That's why some companies pay a lot of money for corporate videos as they can make or break a company because if a company has a badly made corporate video then people will not want to buy things from them and so that would mean their sales will go down.
Production practices: client liaison; ideas development; treatments; proposals; storyboard; scripts; shooting scripts; scheduling; health and safety.
The different documents that could / should be completed before production are risk assessments, because then if something happened then you already know what to do, also you need to fill out an adult / minor talent release if you have someone in your video, this is to show that they were willing to participate in the video and so you have evidence that they are legally allowed in the video - you can't have someone in the video without a signed talent release. The adult release is for anyone over the age of 18 and the minor talent release is for anyone under that age - you also need to have the minors parents signature on the talent release to be legally allowed to film them. Sometimes you might make a storyboard as well in order to know what you plan the finished product to look like, also so you know the different shots you plan on having - this is simply to make it easier to see and so you don't spend too much time working out what shot you're on and what shot is next.
Sources:
https://www.theguardian.com/film/2018/jul/13/rebel-wilson-vows-to-fight-malicious-bauer-media-to-the-end
https://en.wikipedia.org/wiki/Firing_of_Shirley_Sherrod
https://www.legislation.gov.uk/ukpga/2010/15/contents
Sources:
https://www.theguardian.com/film/2018/jul/13/rebel-wilson-vows-to-fight-malicious-bauer-media-to-the-end
https://en.wikipedia.org/wiki/Firing_of_Shirley_Sherrod
https://www.legislation.gov.uk/ukpga/2010/15/contents
https://www.ofcom.org.uk/home
http://www.videomybusiness.co.uk/blog/how-much-does-corporate-video-production-really-cost.php
https://en.wikipedia.org/wiki/Shirley_Sherrodhttp://www.videomybusiness.co.uk/blog/how-much-does-corporate-video-production-really-cost.php
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