Pre-production Paperwork - TV Advert

Pre-Production Process

The Pre-Production Process

The pre-production process is very important in the making of a moving image text. Without effective pre-production planning there would be little organisation of personnel, equipment or no creative direction for the media text being made. The pre-production process begins with various creative processes including script writing, creating story boards and shot lists – essentially the conceptualisation of the media text. Once the creative planning has been completed there would be numerous legal and logistically issues that would need to be dealt with including equipment hire, props, costume and location organisation as well as legal paperwork including releases for locations and talent as well as thoroughly risk assessing the production process. Only once the pre-production process is complete can the production move forward.

Types of Moving Image Productions

There are various types of moving image productions and each one requires a different method of distribution. Mainstream movies are typically made and distributed by production companies through cinema release and then DVD/Blu-Ray release. As films become older they see further distribution through Sky TV film channels or later, free-to-air TV channels. Independent films follow a different path for distribution as the producer for an independent film may not have a distribution deal. It would then be up to that individual to promote their film through the internet, social media and film festivals to try and secure some kind of distribution. If successful this may well mean a ‘straight to DVD’ release or if they are lucky enough, a limited cinema release to gauge public interest. Clerks (1993) directed and produced by Kevin Smith, is a good example of an independent film which made its way to cinema release. After securing a screening at a local film festival in New York, a local film consultant was able to secure the film a screening at Sundance Film Festival based on what he saw. From here, Miramax picked up the distribution rights to the film and it has gone on to be cited as one of the best indie films of the 1990’s.

Social Media and video streaming websites such as YouTube, Vimeo and DailyMotion have become a popular method of distributing independent film making, animations and short story productions. It is cheap and easy to upload, publicise and distribute moving image productions and it has also become a popular method of distribution for music videos with Vevo dominating music video distribution on YouTube. Online film and TV distribution is also starting to compare with mainstream TV services such as Sky, FreeSat and Freeview. For a minimal cost per month, viewers have access to a range of films and TV shows through online streaming services such as Netflix, Amazon Prime and Apple TV. Many of these providers are also producing and distributing their own TV shows as well, competing with Sky for pay monthly customers.
Mainstream TV is still the most common distribution method for TV drama, sitcoms, soap operas and documentaries. Different TV channels will choose what they distribute based on their audiences and we do see a significant difference in the type of programs on BBC1 and ITV1 compared to BBC2 and Channel 4. BBC1 and ITV1 tend to be much more mainstream and will show the soap operas and mainstream sitcoms, whereas BBC2 and C4 will show more diverse programmes. Naked Attraction for example, a dating game show where people make choices about possible spouses based on their naked bodies is distributed by Channel 4 and ITV tend to distribute the more obscure reality TV shows such as Bridezillas and Cupcake Wars on their online/free-to-air channel ITVBe rather than their primary channel. Many TV network channels have developed off-shoots of their primary channel for catch-up purposes (BBC+1 / ITV+1) and many have introduced sister-channels for a larger and more diverse range of programming. The BBC network for example has BBC One, Two, Three, Four, News, Parliament, Alba etc. All to meet their ever growing and diverse audiences. Many channels have followed suit and the lists are ever growing.

Assignment 1 Feedback Sheet

Initial Ideas Post

My Best Friend is about someone growing up with a dog and then that dog dying, and them remembering certain things in their lives for example, their first walk but also it'll show the small moments that they shared together like playing and just relaxing together. The location of the story will be Chloe's house and the actors will be Chloe and her dog. There might be some props involved, such as, a ball or a stick.

Connotation Posts

Strength

This picture connotes strength because she is exercising which helps you to get stronger.


















Poverty

This picture connotes poverty because the person crouching looks like they are homeless and they are asking the person on their phone for something.








Love

This picture connotes love because someone might give someone they love a necklace.

 Fear


This picture connotes fear because it shows a something in the dark crawling up the stairs.


















Desire
This picture connotes desire because some people desire food more than anything.



















Danger

This picture connotes danger because its showing a no entry sign which mean it might be dangerous up the stairs.














Wealth


This picture connotes wealth because its showing a lot of money and a lot of money means you're wealthy.









Loneliness

This picture connotes loneliness because she looks sad and lonely.











Friendship

This picture connotes friendship because they are walking side by side and talking.











Purity



This picture connotes purity because she has a white light shining on her and white connotes purity.

















Greed


This picture connotes greed because its showing someone stealing a phone, which could be seen as greedy because they might not need to steal it.

Depict! Research

The Fish and I by Babak Habibifar

https://www.depict.org/2017/the-fish-and-i/?category_request=2017

One of the videos that I liked was 'The Fish and I' by Babak Habibifar. I liked this clip because it showed the love between a person and their pet, even if their pet is a fish. It also shows that someone will do anything for their pet, even flood their room to make sure they are safe. My favourite part was at the end when the fish swam up to the person and went under their hand. 

The whole thing is filmed in black and white to show the emotion of the video, also near the end when he is filling up the room with water, the camera keeps cutting to show that he is filling up the jug multiple times to empty it. 

Lighter by Harry Plowden

https://www.depict.org/2017/lighter/?category_request=2017

The second video I liked was ‘Lighter’ by Harry Plowden. I liked it because it’s a tracking shot following a homeless man walking around a city at night, while in the background you can hear people saying that they don’t have money or that they need it for themselves. I liked it because it shows it from the homeless person’s point of view.

I thought the scene where the voices in the background suddenly stopped was good, because I thought it was as if he was rethinking what people had said to him and then when he saw two people walking towards him he stopped thinking about it.

I also liked it that when the guy that was smoking walked passed it was a collision cut, and when it slowed down and zoomed in on the cigarette, because it draws our attention to it. Also I liked how near the end when he starts smoking you can see the pleasure he get from it, and also that noise came back.

Creator by Anton Dushkin

https://www.depict.org/2017/creator/?category_request=2017

The last clip I liked was 'Creator' by Anton Dushkin. I liked this one because it shows that sometimes people take something that someone else has created, and they use it for themselves. I also liked how the one who's stealing all the stuff is blue, which connotes that he is sad because he can't create his own stuff.
The reason I liked it was because things like this really happens in life and behind the comedy of the cartoon it holds the sad truth of this going on.

Change Of Hands Induction Task

I feel like the induction task went well in terms of continuity, because I think that the plot flowed well, except it doesn't explain how she died. I would change some of the scenes / redo them because I feel as though some of them could have been better, if I any scenes I would add how she had died