Friday, 7 June 2019
The Purposes of Music Videos
The Purposes of Music Videos
Music videos help the promotion of artists as it's very easy for people to make simple videos and put it onto the internet. Music videos also help to promote other artists as some people put covers on YouTube which might make people investigate the original artist. It also helps to promote the director as other artists might watch the music video and like the director’s style and ask them to direct theirs. When artists make a music video it will also help to promote the song as people are most likely going to choose a song with a music video to listen to. Sometimes in the music video, the artist might have their name somewhere in some scenes, for example, in No More Dream by the band BTS you can see in some shots that their name is written out around the room.Different artists are marketed differently whether they are self-produced or not. Some artists will have publicity behind them, which is common for mainstream artists, such as, Ed Sheeran. There are a lot of different conventions / elements that will be in mainstream artists videos, this will include dances, narrative, fashion, positive thoughts, a wide range of locations and shot types, extras and props. This is due to the fact that they have the money to be able to afford the cost of it all, whereas, for independent bands or artists, such as, Adele, they often don’t have the money to afford a larger performance and so they might not change the location, have as many extras, have good lighting or many props, have good editing, or as big of a reputation. For mainstream artists, it is quite easy to find their music videos, as they are often shown on the internet, on websites like YouTube or the artists own website. The music video would also be shown on different TV channels, like Scuzz or Kerrang. Whereas with individual artists they might only be shown on the internet on websites like YouTube, Facebook or their own websites. However, there are disadvantages of being a self-produced artist, for example, often not a lot of people will see their songs.
When an artist record plays on the radio they will then get a sum of money for the use of their product, this is called royalties or payments. The artist will also get royalties if they make an official music video for their record and people view it. An estimate is made for an artist depending on how popular a certain track is, based on the popularity or interest in it an assumption is made and then the royalties are paid accordingly. The estimate is since it is impossible to track the consumption of a singular music video. Mainstream artists tend to get their royalties as they are top of the charts on a regular basis as their songs are often played on the radio. However, artists who aren’t heard of mainly rely on other “media outlets” to be known. The reason why broadcasters don't play unknown artists is that they know that the listeners want to listen to new popular releases and not songs that they don't know. This is also why popular artists get paid more as their songs get played more often and so more people will end up listening to the song. There are different ways that new artists can gain recognition, for example, they can pay to have their songs played in podcasts or they could have a famous YouTuber mention them in one of their videos. An example of a new artists song being in a podcast is “Things Still Left To Say” by Mal Blum which was used in Welcome To Night Vale.
Self-produced artists are artists that prefer to produce their own music as opposed to being owned by a company. An example of a self-produced artist is Chance the Rapper who, in an interview with Billboard said: "I can do whatever I want". This is also an advantage to being self-produced as you have full control of whatever it is that you want to do, also you can decide where your music gets uploaded on the internet. However, there are disadvantages of being self-produced which is that you might say something that some people might find offensive and if you get more popular someone might find it and could ruin your career.
Sometimes music videos have an art statement that the artist wants to be remembered by, this is often done by having an emphasis on the visuals of the video. An example of this is the song Blood, Sweat & Tears by BTS - in this video, it has the members walking through an area which has different sculptures as well as paintings. Furthermore, all of the members are wearing colourful clothes. The main reason artists make art statement videos is so the fans have a lot of things to focus on so that they won't get bored watching it.
There are many different types of media outlets that people can use to view music videos, for example, the internet and Instagram, as well as specific examples of each, for example, adverts on YouTube might play a small section of the artists' song. There are many different advantages and disadvantages to the growing number of media outlets, an advantage is that more artists will gain popularity because if they are playing on a TV channel people might hear it unintentionally and enjoy it, on the other hand, the artists have a higher chance of getting pirated as some people might not want to buy the album and so download it illegally. Another advantage is that it wouldn’t just help the artists but also radio stations and TV stations because some people might know that there favourite artist is playing on the channel and purposefully listen to it, so they can hear the song.
Although music videos are used to promote the artist, they are also used to promote the director. An example of a music video director is Spike Jones who has directed for artists such as, Beastie Boys and also Weezer.
Synergistic marketing is the term used when referring to companies being granted the rights to use a film for marketing purposes. For example, T-shirts, cups and plates having Marvel characters on them. This helps the companies gain money as more people will buy their products also it helps Marvel get money as well as the company gave them a sum of money to use their images. This also links in with product placement in films, TV shows or music videos as if people see a product (like an outfit or accessory) in a film then they might buy the product and so the company gets money through it. Synergistic marketing works in music videos as sometimes the artists will produce a song for a film and then include scenes from the film into the music video or just have the title of the film in the title of the song on YouTube, an example of this is Immortals by Fall Out Boy.
In conclusion I think that music videos are so popular because they are entertaining to watch as they sometimes have dancing, narrative and positive thoughts which will attract new fans and are easy to access on the internet, for example, YouTube, Vimeo, iTunes, even the artists' websites and there are different channels on the TV to watch music videos on, for example, Scuzz, Kerrang, The Hits. Also, because artists make music videos for a lot of their songs it might attract new fans and give the artists more money to make other music videos.
Scources:
Wednesday, 13 February 2019
Tuesday, 15 January 2019
Citizen Kane
Orsen Welles directed, wrote and starred in Citizen Kane.
The movie came out in 1941
Synopsis
A group of reporters are trying to decipher the last word ever spoken by Charles Foster Kane, the millionaire newspaper tycoon: "Rosebud". The film begins with a newsreel detailing Kane's life for the masses, and then from there, we are shown flashbacks from Kane's life. As the reporters investigate further, the viewers see a display of a fascinating man's rise to fame, and how he eventually fell off the top of the world. - Written by Zack H. (https://www.imdb.com/title/tt0033467/)
Trivia
William Randolph Hearst was so angered by the film that he accused Orson Welles of being a Communist in order to keep the film from being released.
Cinematography (Framing, angles, camera movement):
In the film the character who's flashback it is, is sat in the bottom right hand corner of the screen. In a couple of shots Charles Kane's face is in the shadows to symbolize that he is sinister,
Mine-en-scene:
The movie came out in 1941
Synopsis
A group of reporters are trying to decipher the last word ever spoken by Charles Foster Kane, the millionaire newspaper tycoon: "Rosebud". The film begins with a newsreel detailing Kane's life for the masses, and then from there, we are shown flashbacks from Kane's life. As the reporters investigate further, the viewers see a display of a fascinating man's rise to fame, and how he eventually fell off the top of the world. - Written by Zack H. (https://www.imdb.com/title/tt0033467/)
Trivia
William Randolph Hearst was so angered by the film that he accused Orson Welles of being a Communist in order to keep the film from being released.
Cinematography (Framing, angles, camera movement):
In the film the character who's flashback it is, is sat in the bottom right hand corner of the screen. In a couple of shots Charles Kane's face is in the shadows to symbolize that he is sinister,
Mine-en-scene:
The sets were very large and often used for optical illusions and to make certain characters giant and others small. The same sets were used for multiple scenes and re-dressed to look different.
Character movement / direction:
Often in the film the character will move towards the back of the shot before moving back to the front, this if often accompanied by something large in the background (a fireplace or a window) this is to make the character appear smaller then they actually are.
Special effects (transitions, compositing, animation, etc):
Often in the film they mask certain transactions with fades, for example when the camera moved through the window in the ceiling, they covered it up by having two flashes of lightning. They also often filmed a scene twice, once with only one actor in the shot and again with the other actor and then put both of the footage's together to create the illusion of both being in one scene. This is composite editing.
Character movement / direction:
Often in the film the character will move towards the back of the shot before moving back to the front, this if often accompanied by something large in the background (a fireplace or a window) this is to make the character appear smaller then they actually are.
Special effects (transitions, compositing, animation, etc):
Often in the film they mask certain transactions with fades, for example when the camera moved through the window in the ceiling, they covered it up by having two flashes of lightning. They also often filmed a scene twice, once with only one actor in the shot and again with the other actor and then put both of the footage's together to create the illusion of both being in one scene. This is composite editing.
 |
| Composite editing |
 |
| Opening scene with Charles Foster Kane |
Friday, 4 January 2019
Research Dossier
Research Task
Screenplay layout practice
Inspiration films (secondary research)
http://asianwiki.com/Inseparable_Bros
Brothers (but not through blood) look after each other and meet a girl who does not judge them, even though others do because of one brother's physical disability.
https://en.wikipedia.org/wiki/The_Beauty_Inside_(2015_film)
"One fateful day, on his eighteenth birthday, Woo-jin wakes up to see a face and body that is not his own. He is very shocked and confused, he confronts his mother with his new appearance and she is also shocked but tearfully accepts him for who he is. With the help of his mother (Mun Suk) and his best friend (Song-beck), Woo-jin is able to cope with his strange condition".
https://www.imdb.com/title/tt0110737/?ref_=ttls_li_tt
Only You is about a woman who believes in soulmates and wants to find the perfect match (after her friend tricks her when they are young).
https://www.shakespeare.org.uk/explore-shakespeare/shakespedia/shakespeares-plays/romeo-and-juliet/
The classic story about soulmates who cannot be together (mirroring the idea of my protagonist already being in a relationship).
Narrative
3 Act Structure
What is meant by the 3 act structure
The 3 act structure is used in narrative fiction that divides a story into three parts. Often called the Setup, the Confrontation and the Resolution.
Act 1 - Setup: Exposition, Inciting Incident, Plot Point One
Act 2- Confrontation: Rising Action, Midpoint, Plot Point Two
Act 3- Resolution: Pre-Climax, Climax, Denouement
Act 1 - Setup
Despite being one of three sections in a plot, Act One typically lasts for the first quarter of the story. Act One is all about setting the stage: readers should get an idea of who your protagonist is, what their everyday life is like, and what’s important to them. In The Wizard of Oz, Dorothy’s home life in Kansas forms the bulk of the exposition.
Act 2 - Confrontation
Typically the longest of all three sections: Act Two usually comprises the second and third quarters of the story.
Act 3 - Resolution
The final act typically takes up a quarter of the story — sometimes less. Act Three starts with the final clash between the protagonist and the antagonist.While on the way to the Wicked Witch’s castle, Dorothy is captured. The Witch finds out that the ruby slippers can’t be taken against Dorothy’s will while she’s alive, so she sets an hourglass and threatens that Dorothy will die when it runs out.
What is the classical Hollywood Narrative / realistic narrative
The idea of classic Hollywood narration derives from The Classical Hollywood Cinema (1985), by David Bordwell, Janet Staiger and Kristin Thompson and they said that there is a beginning (equilibrium) a disruption (disequilibrium) and resolution (reestablished equilibrium) in most classic Hollywood films.
Case Study - Battle Royal
Who are the main character (up to 5) and what is their:
Name, gender and age
Role
Dramatic Motivation
Shuya Nanahara -
He is a 14 -15 year old male. He is the main character in the film and his dramatic motivation is that he wants to protect Nakagawa as he loves her.
Noriko Nakagawa -
She is a 14 - 15 year old female. She is also the main character, her role is to help keep both herself and Nanahara alive. Her dramatic motivation is that she wants both her and Nanahara to survive.
Shogo Kawada -
He is around 18 years old, and a male. His role is to make sure that Nanahara and Nakagawa survive. His dramatic motivation is to find out what Keikos last words meant.
Kazuo Kiriyama -
He is around 18 years old, and a male. His role is to kill everyone. His dramatic motivation is to be the last surviving.
Kitano -
He is around 53 years old and a male. His role is that he is the teacher of the class and is the administrator of the Battle Royale program. His dramatic motivation is that he wants to have a better relationship with his daughter.
What genre is the film? What themes does the film exemplify?
The genre of the film is thriller, and also drama. This is shown throughout the film in various ways, for example, sometimes a character will just appear and kill someone, this give the film a thriller theme as the audience never knows when or where a character will appear from. Also it’s a drama due to the fact that sometimes the characters will just talk to each other for a couple of minutes without any action.
What happens in each of the three acts? Can you apply the realist/Classical Hollywood narrative to this film?
Start
At the start of the film we see text explaining what the Battle Royale program is and why it’s in place, and then we see the survivor of the last Battle Royale, who was a girl. Also at the start of the film we see Nanahara find his father who had hung himself. We also see Nobu cut Kitano which is where the problem is first introduced in reference to the Classical Hollywood narrative.
Middle
In the middle of the film we see all the students get individual bags, which contain things to help them survive - such as, weapons, food and water. They are then sent out into the island where they have to kill each other and the last survivor wins. In reference to the Classical Hollywood narrative they try to work on the problem by Nanahara and Nakagawa working together with Kawada to try and work out how to escape
End
The ending follows Nanahara and Nakagawa as they walk around the city, trying to cover their faces, and look natural as now that they aren’t part of the Battle Royale program they are wanted for murder and so they are just trying to live their lives without getting caught by the police.
How does this film differ, in regards to narrative, to ‘typical’ western films and TV shows? Think about characters, dialogue and narrative structures.
This film differs from typical western films/TV shows due to the fact that it’s over dramatic, where as western films/TV shows, such as Sherlock, are only dramatic when it needs to be. Also with Battle Royale most of the dialogue spoken between the characters is quite straightforward, but in Sherlock it isn’t as straightforward. Furthermore the characters in Battle Royale are different to those in Sherlock as we learn more about the actual characters in Sherlock where as, in Battle Royale you don’t get a lot of background story of the main characters. With Sherlock the story is straightforward, whereas Battle Royale it sometimes cuts to flashbacks and so the audience has to pay more attention in order to understand what’s going on in the film.
Screenplay layout practice
Inspiration films (secondary research)
http://asianwiki.com/Inseparable_Bros
Brothers (but not through blood) look after each other and meet a girl who does not judge them, even though others do because of one brother's physical disability.
https://en.wikipedia.org/wiki/The_Beauty_Inside_(2015_film)
"One fateful day, on his eighteenth birthday, Woo-jin wakes up to see a face and body that is not his own. He is very shocked and confused, he confronts his mother with his new appearance and she is also shocked but tearfully accepts him for who he is. With the help of his mother (Mun Suk) and his best friend (Song-beck), Woo-jin is able to cope with his strange condition".
https://www.imdb.com/title/tt0110737/?ref_=ttls_li_tt
Only You is about a woman who believes in soulmates and wants to find the perfect match (after her friend tricks her when they are young).
https://www.shakespeare.org.uk/explore-shakespeare/shakespedia/shakespeares-plays/romeo-and-juliet/
The classic story about soulmates who cannot be together (mirroring the idea of my protagonist already being in a relationship).
Narrative
3 Act Structure
What is meant by the 3 act structure
The 3 act structure is used in narrative fiction that divides a story into three parts. Often called the Setup, the Confrontation and the Resolution.
Act 1 - Setup: Exposition, Inciting Incident, Plot Point One
Act 2- Confrontation: Rising Action, Midpoint, Plot Point Two
Act 3- Resolution: Pre-Climax, Climax, Denouement
Act 1 - Setup
Despite being one of three sections in a plot, Act One typically lasts for the first quarter of the story. Act One is all about setting the stage: readers should get an idea of who your protagonist is, what their everyday life is like, and what’s important to them. In The Wizard of Oz, Dorothy’s home life in Kansas forms the bulk of the exposition.
Act 2 - Confrontation
Typically the longest of all three sections: Act Two usually comprises the second and third quarters of the story.
Act 3 - Resolution
The final act typically takes up a quarter of the story — sometimes less. Act Three starts with the final clash between the protagonist and the antagonist.While on the way to the Wicked Witch’s castle, Dorothy is captured. The Witch finds out that the ruby slippers can’t be taken against Dorothy’s will while she’s alive, so she sets an hourglass and threatens that Dorothy will die when it runs out.
What is the classical Hollywood Narrative / realistic narrative
The idea of classic Hollywood narration derives from The Classical Hollywood Cinema (1985), by David Bordwell, Janet Staiger and Kristin Thompson and they said that there is a beginning (equilibrium) a disruption (disequilibrium) and resolution (reestablished equilibrium) in most classic Hollywood films.
Case Study - Battle Royal
Who are the main character (up to 5) and what is their:
Name, gender and age
Role
Dramatic Motivation
Shuya Nanahara -
He is a 14 -15 year old male. He is the main character in the film and his dramatic motivation is that he wants to protect Nakagawa as he loves her.
Noriko Nakagawa -
She is a 14 - 15 year old female. She is also the main character, her role is to help keep both herself and Nanahara alive. Her dramatic motivation is that she wants both her and Nanahara to survive.
Shogo Kawada -
He is around 18 years old, and a male. His role is to make sure that Nanahara and Nakagawa survive. His dramatic motivation is to find out what Keikos last words meant.
Kazuo Kiriyama -
He is around 18 years old, and a male. His role is to kill everyone. His dramatic motivation is to be the last surviving.
Kitano -
He is around 53 years old and a male. His role is that he is the teacher of the class and is the administrator of the Battle Royale program. His dramatic motivation is that he wants to have a better relationship with his daughter.
What genre is the film? What themes does the film exemplify?
The genre of the film is thriller, and also drama. This is shown throughout the film in various ways, for example, sometimes a character will just appear and kill someone, this give the film a thriller theme as the audience never knows when or where a character will appear from. Also it’s a drama due to the fact that sometimes the characters will just talk to each other for a couple of minutes without any action.
What happens in each of the three acts? Can you apply the realist/Classical Hollywood narrative to this film?
Start
At the start of the film we see text explaining what the Battle Royale program is and why it’s in place, and then we see the survivor of the last Battle Royale, who was a girl. Also at the start of the film we see Nanahara find his father who had hung himself. We also see Nobu cut Kitano which is where the problem is first introduced in reference to the Classical Hollywood narrative.
Middle
In the middle of the film we see all the students get individual bags, which contain things to help them survive - such as, weapons, food and water. They are then sent out into the island where they have to kill each other and the last survivor wins. In reference to the Classical Hollywood narrative they try to work on the problem by Nanahara and Nakagawa working together with Kawada to try and work out how to escape
End
The ending follows Nanahara and Nakagawa as they walk around the city, trying to cover their faces, and look natural as now that they aren’t part of the Battle Royale program they are wanted for murder and so they are just trying to live their lives without getting caught by the police.
How does this film differ, in regards to narrative, to ‘typical’ western films and TV shows? Think about characters, dialogue and narrative structures.
This film differs from typical western films/TV shows due to the fact that it’s over dramatic, where as western films/TV shows, such as Sherlock, are only dramatic when it needs to be. Also with Battle Royale most of the dialogue spoken between the characters is quite straightforward, but in Sherlock it isn’t as straightforward. Furthermore the characters in Battle Royale are different to those in Sherlock as we learn more about the actual characters in Sherlock where as, in Battle Royale you don’t get a lot of background story of the main characters. With Sherlock the story is straightforward, whereas Battle Royale it sometimes cuts to flashbacks and so the audience has to pay more attention in order to understand what’s going on in the film.
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Orsen Welles directed, wrote and starred in Citizen Kane. The movie came out in 1941 Synopsis A group of reporters are trying to decipher t...
