Corporate Video Analysis Presentation

Corporate video analysis presentation
https://www.youtube.com/watch?v=gQ8DRnPLH9s

1. Different types of corporate video

• Product launch/marketing
• Promotion of key ideological messages and values
• Internal communications
• Internal training
• Conference openers/show-reels
• Event coverage
• Idents and animated logos

2. What videos have you found? Where do they exist online?

CAE corporate video – I found most of the corporate videos on YouTube however they also might be shown on their website as that is where interested audiences might look. It might also be found on a similar career-type website where people may investigate career opportunities in manufacturing. They would be shown on YouTube because a lot of people spend most of their time on it and so it would be easy to stumble across if you were looking at similar things. Also it might be linked on another website of a similar nature as this video might have more information or the website used the video for a reference.

3. What type of video is it? / what makes it that type (codes and conventions)

The video I found is an product launch/marketing video for CAE - they are a company that produce equipment, specifically in simulation, e.g, flight, birthing, etc., and also provide training. What makes it this is the fact that it shows different clips of training centres (0.22 minutes into the video) and people using the training equipment.

4. What is it for?

The corporate video is for CAE which is a Canadian manufacturer of simulation technologies, modelling technologies and training services to airlines, aircraft manufacturers, healthcare specialists and defence customers. In the video you see different people teaching other people how to do Civil Aviation, Defence & Security or Healthcare. The video shows people using products in a range of different places and professions - these products are things like, a fake body used to practice CPR on, as well as a model of a cockpit of a plane - which is used to teach people how to properly fly a plane, it also shows people teaching others how to properly use the training equipment. This video was made so that people who have an interest in any of the shown courses can see where they can start training and also the kind of training courses they would be.

5. Who is it for?

It is for people who want to learn about Civil Aviation, Defence & Security or Healthcare, and learn about how to get into doing it. The primary audience for the products are people who want to train in a certain field or centres who hold training, for example, hospitals and flight schools. The secondary audience would be parents how think it would be a good idea for their children to do, or teachers as they can tell their students about it if any of them expressed an interest in any of the courses shown in the clip.

6. Target audience

Its target audience is anyone with an interest in things like Civil Aviation, Defence & Security or Healthcare. It is mainly targeting adults/young people as they would have the time and money to do the training but particularly education providers. The age group is likely to be more mature and for people who have an education in a certain field, for example medicine. The psychographic profile would be someone who aspires to be better as they want to better themselves and also help others.

7. Who/what is in it? How are they represented?

The people in the video are the people training/teaching, they are represented by showing small clips of the training and also by showing different statistics of their job throughout the video. People from different age groups (although all adults) and different ethic backgrounds are shown meaning that the products are for anyone regardless of their background. Multiple genders are shown and this shows that the products are aimed at different genders through representation.

8. Cinematography (shot types, angles, lighting etc.)

There are different shot types including close ups, over the shoulder shots, medium shot, and long shots. The lighting is bright and welcoming which makes the products look positive and good. This is done so that the viewers don't get bored while watching, and also it makes the whole thing look like it would be fun to try, which might interest some people. Close ups and over the shoulder shots are used so that the audience can see what it would look like without actually being there - this is also to keep the audiences attention.

9. Editing, length and pace

The editing pace is quite fast in order to make people pay attention to it, also it’s 2:10 minutes long which means that people won't lose focus as its not very long. Lots of cuts are used to go between products which are being used in different professions - this is so the audience can see the range of products better, this is also so the audience doesn't lose focus and so that the audience has information about each product equally.

10. Music and sound

The music is soft but is strong and inspirational and links in with the idea of aspiration and improvement. The reason the music is soft is so people don't get turned off by it, as they'll watch more of the video if they enjoy listening to the soft music. The reason it's inspirational is so people watching it might be encouraged to join the program.

Battle Royale Questions

Who are the main character (up to 5) and what is their:


Name, gender and age


Role


Dramatic Motivation

Shuya Nanahara -
He is a 14 -15 year old male. He is the main character in the film and his dramatic motivation is that he wants to protect Nakagawa as he loves her.


Noriko Nakagawa -
She is a 14 - 15 year old female. She is also the main character, her role is to help keep both herself and Nanahara alive. Her dramatic motivation is that she wants both her and Nanahara to survive.



Shogo Kawada -
He is around 18 years old, and a male. His role is to make sure that Nanahara and Nakagawa survive. His dramatic motivation is to find out what Keikos last words meant.


Kazuo Kiriyama -
He is around 18 years old, and a male. His role is to kill everyone. His dramatic motivation is to be the last surviving.


Kitano -
He is around 53 years old and a male. His role is that he is the teacher of the class and is the administrator of the Battle Royale program. His dramatic motivation is that he wants to have a better relationship with his daughter.

What genre is the film? What themes does the film exemplify?

The genre of the film is thriller, and also drama. This is shown throughout the film in various ways, for example, sometimes a character will just appear and kill someone, this give the film a thriller theme as the audience never knows when or where a character will appear from. Also it’s a drama due to the fact that sometimes the characters will just talk to each other for a couple of minutes without any action.

What happens in each of the three acts? Can you apply the realist/Classical Hollywood narrative to this film?

Start
At the start of the film we see text explaining what the Battle Royale program is and why it’s in place, and then we see the survivor of the last Battle Royale, who was a girl. Also at the start of the film we see Nanahara find his father who had hung himself. We also see Nobu cut Kitano which is where the problem is first introduced in reference to the Classical Hollywood narrative.
Middle
In the middle of the film we see all the students get individual bags, which contain things to help them survive - such as, weapons, food and water. They are then sent out into the island where they have to kill each other and the last survivor wins. In reference to the Classical Hollywood narrative they try to work on the problem by Nanahara and Nakagawa working together with Kawada to try and work out how to escape
End
The ending follows Nanahara and Nakagawa as they walk around the city, trying to cover their faces, and look natural as now that they aren’t part of the Battle Royale program they are wanted for murder and so they are just trying to live their lives without getting caught by the police.

How does this film differ, in regards to narrative, to ‘typical’ western films and TV shows? Think about characters, dialogue and narrative structures.

This film differs from typical western films/TV shows due to the fact that it’s over dramatic, where as western films/TV shows, such as Sherlock, are only dramatic when it needs to be. Also with Battle Royale most of the dialogue spoken between the characters is quite straightforward, but in Sherlock it isn’t as straightforward. Furthermore the characters in Battle Royale are different to those in Sherlock as we learn more about the actual characters in Sherlock where as, in Battle Royale you don’t get a lot of background story of the main characters. With Sherlock the story is straightforward, whereas Battle Royale it sometimes cuts to flashbacks and so the audience has to pay more attention in order to understand what’s going on in the film.

Battle Royale Synopsis + Logline

Battle Royale is a program that sends Japanese high school students to a remote island and forces them to kill each other off within three days until there is only one survivor, however if there is more than one person left after the three days then they all die. The film follows Shuya Nanahara, a boy in 9^th grade, who’s class get chosen to take part in the program. He makes it his mission to make sure that his class mate Noriko Nakagawa survives. Each student gets a bag at the start of the program, which contains a weapon, food, water, and a map, however some people’s weapons aren’t useful as Nanahara gets a pot lid and Nakagawa gets binoculars. Throughout the three days the students get different updates, telling them which students had died and what areas of the map are going to be danger zones, for if they are in the danger zones then the collar that has been placed on their neck will explode.

Logline: 3 days, 1 survivor, who will win?

3 Act Structure

What is meant by the 3 act structure

The 3 act structure is used in narrative fiction that divides a story into three parts. Often called the Setup, the Confrontation and the Resolution.

Act 1 - Setup: Exposition, Inciting Incident, Plot Point One
Act 2- Confrontation: Rising Action, Midpoint, Plot Point Two
Act 3- Resolution: Pre-Climax, Climax, Denouement

Act 1 - Setup

Despite being one of three sections in a plot, Act One typically lasts for the first quarter of the story. Act One is all about setting the stage: readers should get an idea of who your protagonist is, what their everyday life is like, and what’s important to them. In The Wizard of Oz, Dorothy’s home life in Kansas forms the bulk of the exposition. 

Act 2 - Confrontation

Typically the longest of all three sections: Act Two usually comprises the second and third quarters of the story.

Act 3 - Resolution

The final act typically takes up a quarter of the story — sometimes less. Act Three starts with the final clash between the protagonist and the antagonist.While on the way to the Wicked Witch’s castle, Dorothy is captured. The Witch finds out that the ruby slippers can’t be taken against Dorothy’s will while she’s alive, so she sets an hourglass and threatens that Dorothy will die when it runs out.

What is the classical Hollywood Narrative / realistic narrative

The idea of classic Hollywood narration derives from The Classical Hollywood Cinema (1985), by David Bordwell, Janet Staiger and Kristin Thompson